Why Do Retail Gas Stations Need to be EMV Compliant?

EMV compliance for retail gas stations means that their point-of-sale (POS) payment system equipment can accommodate cards with secure EMV Smart Chip Technology. This technology helps to prevent fraud by using cryptography to protect and safely transmit consumer data. To achieve EMV compliance, a fuel retailer must install or update their POS equipment.  EMV-compliant cards are referred to as chip cards, and sometimes require a personal identification number or digital signature depending on card-issuer protocols. Often referred to as the “EMV liability shift”, compliance with the new credit card chip reader law will protect retail gas stations and convenience stores from being held responsible for fraudulent card activity at their location, and being charged back by the credit card issuer or processor